Assistant Professor · Sociology · UNC Asheville

Paige Ambord,
Ph.D.

I study how residents identify environmental, health, and safety risks in the built environment — and how we can better communicate those risks to the communities that face them.

Dr. Paige Ambord
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About

I am an Assistant Professor in the Department of Sociology & Anthropology at the University of North Carolina—Asheville. My work centers on how residents identify environmental, health, and safety risks in the built environment. My recent research considers how residents understand the future risks posed by natural disasters, drawing from interviews with landslide survivors in the aftermath of Tropical Storm Helene.

My prior work examines how hazard communications and behavioral interventions can overcome the barriers to recognizing and addressing home health risks — such as lead, radon, and indoor air pollution — at both the micro and macro levels of analysis. I draw upon a variety of methodologies, including ethnography, interviews, experiments, and surveys, and I center interdisciplinary and community-engaged perspectives.

I received my Ph.D. and M.A. in Sociology from the University of Notre Dame, where my dissertation was titled "How Buildings Become Problems." Before joining UNC Asheville, I was a Postdoctoral Research Fellow at Colorado State University. As an instructor, I develop lessons that focus on applying research skills and sociological concepts to real-world environments and problems.

Quick Facts

Position
Assistant Professor
Department
Sociology & Anthropology
University
UNC Asheville
Ph.D.
Sociology, University of Notre Dame
Interests
Inequality, Risk, Built Environment, Urban Sociology, Disasters, Culture
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Research

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Disasters & Risk Perception

How do residents understand and anticipate risks posed by natural disasters? My current work draws from interviews with landslide survivors in the aftermath of Tropical Storm Helene.

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Home Health & the Built Environment

How can hazard communications and behavioral interventions help communities recognize and address home health risks like lead, radon, and indoor air pollution?

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Urban Sociology & Place

How do communities construct identity and mobilize around place? My work explores neighborhood activism, grassroots place branding, and urban recovery.

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Selected Publications

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Teaching

UNC Asheville

Social Research Methods

Hands-on introduction to qualitative and quantitative research methods, applying sociological concepts to real-world environments and problems.

UNC Asheville

Urban Sociology

Explores the social forces that shape cities and communities, including inequality, development, place-making, and the built environment.

UNC Asheville

Introduction to Sociology

Foundational course covering core sociological concepts, from social stratification to institutions, applied to contemporary issues.

UNC Asheville

Criminology

Examines the social dimensions of crime, including theories of criminal behavior, the criminal justice system, and societal responses.

UNC Asheville

Pop Culture and Society

Analyzes popular culture through a sociological lens, exploring how media, entertainment, and cultural production reflect and shape social life.

First Year Seminar

Reality TV

A first-year seminar that uses reality television as a lens to explore questions of identity, representation, authenticity, and social norms.

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Get in Touch

Interested in collaboration, community-engaged research, undergraduate mentorship, or speaking invitations? I'd love to hear from you.

pambord@unca.edu